Dr. Claudia Winkler, Founder & CEOThe Negotiation Academy helps bridge this gap by bringing trainable and actionable negotiation and communication skills to top performers of leading firms. As a leading global training company, it provides customized live in-person and online training to companies and their professionals across domains in five continents, enabling participants to study, interact and practice negotiation skills to foster business growth.
The company specializes in bespoke training programs and workshops addressing real-world negotiation challenges through immersive sessions centered on case studies, brainstorming groups, and peer discussions. It creates a platform for participants to discuss challenges, share ideas, and enhance their negotiation strategies. Rather than theorizing negotiation skills, participants are encouraged to engage in role-play exercises to facilitate enhanced learning through practical application and immediate feedback.
“We minimize traditional lectures and adopt a wholly application-focused, case study-based training approach to imparting negotiation skills,” says Dr. Claudia Winkler, founder and CEO of The Negotiation Academy.
Holding a master’s degree and a doctorate in European and international law from Austria, Winkler underwent rigorous training with the Harvard Negotiation Project as a Fulbright Scholar. Acknowledging the significant financial losses incurred by organizations lacking negotiation training, she aspires to create a world where productive negotiations are second nature to everyone. Over the past decade, she has trained and coached over 10,000 professionals worldwide, enabling them to elevate their practice and advance their careers.
The company specializes in bespoke in-house training camps to cultivate top-notch negotiation skills across all attendee positions. Typically spanning one to three days, these trainings usually involve 10-15 professionals who get to negotiate against each other after having been briefed on key negotiation techniques for different situations. The outcomes achieved by each team are assessed to provide direct feedback on the effectiveness of their results.
For more effective implementation, the Negotiation Academy frequently complements these boot camps with specialized master classes addressing specific challenges, such as handling aggressive negotiators or navigating psychological hurdles in persuasion.
The master classes occur approximately once a month for a few hours, where participants discuss the challenges they recently encountered in situations requiring negotiations. Subsequent debrief sessions explore the diverse approaches and outcomes possible in the negotiation while analyzing strengths and identifying areas for improvement.
We minimize traditional lectures and adopt a wholly application-focused, case study-based training approach to imparting negotiation skills
A participant in a recent training session for oil and gas managers from a prominent global company shared an impactful success story. He informed Winkler that by applying the negotiation framework acquired during the training, he achieved savings of $3.3 million in a major oil and gas deal. Despite not having complete proficiency in English, he could experience substantial savings by successfully implementing the step-by-step negotiation process and anchoring techniques learnt from the session.
Negotiation, as an everyday essential business skill, is here to stay, and The Negotiation Academy is here to deliver. Through reflective analysis and targeted training, it remains a trusted ally for organizations seeking to equip their talents for effective daily negotiation and communication skills across the professional and business spheres.

