Corrina Lindby, Founder, The Answer is YesCorrina Lindby, Founder
In the current business landscape, organizations are constantly bombarded with restructuring needs, technological changes, societal shifts, and more, all threats to their sustainability. With the pace and intensity at which trends and challenges are shaping, ‘fortifying strategies’ for critical business infrastructures and assets will help steer an organization towards its goal with minimal hurdles. For many, however, the fortress mindset derives from history books that describe the Middle Ages, when thick walls were built to resist attacks from aggressors.
  • Our Goal Is To Supply All The Expertise, Training And Knowledge Of Best-Industry Practices Needed To Protect, Create And Grow A Business Sustainably


That said, what is a fortress for businesses of various sizes in the modern-day world?

Corrina Lindby, Founder of The Answer is Yes, raised this very point; too many companies are focused on simply blocking pain points as a reactive approach, offering no business benefits or expert advice. There is an evident need for a shift in paradigm that emphasizes proactive reinforcing of organizational resilience to future challenges and fostering a sustainable business culture. With its comprehensive training courses and a rich pool of highly experienced consultants, The Answer is Yes offers cost-effective and time-friendly solutions for every business’s training needs.

“Our goal is to supply all the expertise, training and knowledge of best-industry practices needed to protect, create and grow a business sustainably,” says Lindby. The company’s 81 subject matter experts have designed and converted their key learning into over 285 online courses and growing in five significant categories; Work Health & Safety, Human Resources, Business Systems, Personal Development, and Business Development. Its courses are regularly updated to ensure that employees and companies comply with current regulations.

Implementing Proficiency- Based Training Programs

When running a successful business, one of the most important factors is having a skilled and capable workforce that can carry out their roles and effectively contribute to overall success. However, there is often tremendous pressure on businesses and employees to deliver more without the necessary resources. Investing time in training and development is a significant distraction for managers and team members focused on meeting their organizational targets and objectives.

“Our subject matter experts have a minimum of 10 years of practical knowledge in their respective industries before joining us, and our network grows larger by the day,” states Lindby. Through employee skill mapping, The Answer is Yes’ team of specialists helps an organization’s HR manager gain an in-depth understanding of their specific areas of expertise and weakness. This allows them to identify gaps between their core business objectives and employees’ abilities. With this information in hand, companies take actionable steps to fill these critical gaps through proficiency-based, online training programs or bring new hires with the necessary skills and ensure that their workforce is well-equipped to thrive in today’s ever-changing business landscape.

The Primary Focus Of Our Organization Is To Be Highly Responsive To Business Needs With The Right Tools And Knowledge Through Cohesion And Creation Of Transformative Change


These proficiency-based programs also provide workers with up-to-date information about industry best practices and the latest technologies and training in key areas, such as regulatory changes, customer service, and time management.

Unlike more traditional forms of employee training, which focus on teaching a fixed set of information and testing based on its content, The Answer is Yes’ proficiency-based solutions allow for a more customizable and flexible approach. Rather than covering an entire subject at once and testing for a specific set of knowledge, it focuses on helping students master individual skills and concepts by breaking down learning into bite-sized chunks and allowing them to work at their own pace. In addition, employers also reap the rewards when employees participate in structured training programs. This is because such programs not only provide employees with valuable skills and knowledge to be applied in their day-to-day work but also improves employee engagement and retention in the long term.

“The primary focus of our organization is to be highly responsive to business needs with the right tools and knowledge through cohesion and creation of transformative change,” adds Lindby.

To further illustrate the efficacy of Answer is Yes services, a small-sized organization with a workforce of 10 employees were struggling to convert sales due to poor customer service. Customer service representatives were instructed to follow a substandard script, which resulted in longer calls and an inefficient response rate. Striving to change their fortunes, they turned to the Answer is Yes for assistance. Their experts began by providing their continuous professional development course (CPD), The Power of Authenticity in Sales. The course is a culmination of 20 years of experience using proven sales approaches that enhance reluctant sellers’ authenticity while achieving better results.

The company also implemented a customer service training strategy to decrease wait and response times by focusing on changing the perception of customer service throughout the organization. As a result, although the client cut marketing expenses, they achieved better sales reviews. Having found all the solutions in a single place, the organization continues to collaborate with The Answer is Yes on its journey towards empowering its staff to take responsibility and effectively engage with their customers.

Striving to become a Globally Recognized Business and Education Leader

“We aim to empower our clients to thrive and succeed with values, integrity, and authenticity needed to progressively build a cultural change within their organization,” explains Lindby.

Lindby started The Answer is Yes in 2017 because of her experience with business owners struggling to navigate the minefield of compliance and staff training, while simultaneously aiming to keep expenses down. She found that every newly identified need for the business meant finding a new supplier or trainer to assist them. Many business owners end up paying hefty consulting fees to hire a specialist staff that will fill a need in their business, over and over again, in a time-consuming process. Breaking the cycle, Lindby gathered a team of experts and created a resource pool of trainers, coaches, and consultants that will spare the time and expenditure of these businesses while alleviating their pain points through specifically curated online training modules. As a cost-effective solution, The Answer is Yes provides businesses with a choice as to whether they want to pay consulting fees. Only after completing the online courses can businesses contact the company for further consultation on an in-depth level.

Today, The Answer is Yes currently has its presence in 10 countries and is growing, intending to be the globally recognized business education and training leader that creates transformative change for individuals and businesses. In addition, the company offers continuous professional development courses tailored and translated into multiple languages such as Mandarin, Greek, and Spanish, to cater to the needs of businesses worldwide. Forging ahead, The Answer is Yes aims to have affiliates who will act as a local network of project managers and subject matter experts around the globe, helping businesses create sustainable success by bestowing their expertise on the best-industry practices knowledge.