Shane Snow, Founder“Today’s business environment is full of enormous challenges,” Snow says. “Those challenges can become opportunities to make incredible things happen—if we can teach our teams the human skills needed to navigate tomorrow’s shifting landscape.”
To help teams and leaders become more powerful than ever, Snow Academy teaches a holistic range of interactive courses to nurture what it calls ‘future skills’ for workplace success. These courses focus on building habits and mastering innovative techniques for effective leadership, storytelling, grit, conflict management, problem-solving, and more, regardless of what new technologies or consumer shifts come at us next.
What makes Snow Academy particularly stand out, however, is its own innovative approach to online and hybrid learning.
“The problem with too many online courses is people don’t finish them—or they just passively watch a playlist of videos and don’t change anything in their lives afterward,” says Snow. “We’ve invested significant time in honing an educational formula that cleverly gets participants to finish courses and apply the lessons they’ve learned. Our courses keep people engaged by switching interactive modalities at specific intervals based on neuroscientific testing.”
In addition to flagship programs such as ‘Storytelling for Sales’ and ‘Inclusion and Empathy for Leaders,’ Snow Academy allows companies to assemble custom learning paths by mixing and matching various content modules (generally spanning 30 minutes each), and optionally pair online learning with custom live workshops and keynote speeches from Snow and his team of instructors—all of whom are bestselling authors and renowned speakers. Spanning 30 minutes to an hour per online module and/or 90 minutes per live session, individuals and team leaders can select content aligned with their goals.
Designed to have an engaging structure, each course commences with an attention-grabbing interactive exercise followed by direct instruction through a short video, after which learners engage in interactive ‘guided practice.’ Reflection exercises and independent practice exercises encourage participants to apply what they’ve learned, complete with automated reminders and ongoing challenges. A slew of varied teaching modalities, including video, sorting exercises, quizzes, and scenarios, maintain engagement and reinforce learning.
The courses can optionally include ‘facilitation guides’ and targeted exercises for companies and teams to go through Snow Academy content together. These add-on options promote inclusivity and guide participants to apply Snow Academy’s skills to their own real-world applications at their specific organizations. This approach fosters a shared language, enabling seamless workplace integration, and is one of the most popular features of the platform.
Snow Academy engages learners through two primary approaches. The first caters to individual students who enroll in courses personally or with corporate sponsorship, offering a self-paced experience with regular team check-ins.
The second targets organizations, typically initiated by team leaders or HR professionals seeking specific training solutions. It involves customized learning paths, along with automated setup with dedicated landing pages, individual login credentials, and custom scheduling. This structured approach combines interactive online content and group sessions within the organization led by facilitators and Snow Academy coaches. Group courses may also feature a keynote presentation by one of the company’s instructors, aligning learners with specific objectives and enhancing the learning experience.
After course completion, learners receive a certification— and then friendly follow-up emails to challenge and remind them to practice their new habits and assess their progress regarding the practical application of acquired skills. This interactive and personalized approach enhances learner engagement, motivation, and commitment, significantly boosting the assimilation of knowledge into one’s professional life.
Snow Academy’s enthusiastic learners include top executives at Fortune 500 companies, directors at US and Canadian government agencies, sales and marketing teams at high-growth startups, and up-and-coming managers and individual contributors at conglomerates like Nike, Cisco, Meta, Bank of America, Merck, and many more. Among the most popular offerings at organizations like these are Snow Academy’s ten-week group intensives, such as The Dream Teams Leadership Intensive, which combine learning on people’s own time with weekly group discussions and fireside chats where Shane Snow himself often sits down with C-suite leaders to discuss personalized applications and take questions. These intensives enable participants to engage in open discussions on challenging scenarios, from employee management to personal hardships affecting work.
We’ve invested significant time in honing an educational formula that cleverly gets participants to finish courses and apply the lessons they’ve learned. Our courses keep people engaged by switching interactive modalities at specific intervals based on neuroscientific testing
With a vision to expand its operations and partner with more authors and instructors, Snow Academy continues to uphold a tailored and concentrated approach to education. The emphasis remains on offering modules covering vital skills without inundating the platform with an excessive array of topics while helping leaders and innovators of the future think differently, develop powerful habits, and level up.
