Tim Perkins, Co-Founder-
nudge simplifies money management by delivering in-themoment, personalized, and impartial financial education for employees’ monetary wellbeing to help efficiently organize their finances through budgeting, investing, and saving
With its experienced team, nudge helps their clients to improve their employees’ financial wellbeing and increase employee benefit uptake. In doing so, the company addresses the link between mental and financial wellbeing through personalized, impartial financial education, giving individuals a ‘nudge’ towards a brighter financial future.
“nudge simplifies money management by delivering in-the-moment, personalized, and engaging financial education for employees’ helping them efficiently organize their finances through budgeting, investing, and saving,” explains Tim Perkins, Co-Founder of nudge.
To start a client’s personalized financial journey, nudge users complete a financial health checkup to understand where they’re thriving and where there’s room for improvement. nudge’s algorithm combines data with behavioral psychology to give personalized and relevant information through notifications called ‘nudges.’ Furthermore, the platform allows users to share bite-sized and easily digestible financial education that can also be saved to review later. Employees choose relevant topics perfect for whatever life throws at them (marriage, new house, new job) and use nudge’s interactive tools (for budgeting, saving, debt and investing) to help them achieve their goals. These can be accessed on-the-go with on-demand learning modules that keep users focused with actionable next steps.
nudge’s cutting-edge features and tools help improve financial skills and knowledge, to create healthy relationships with money, and keep people abreast of the latest emerging insights from the financial world. Employers can also tailor features to drive awareness, understanding and uptake of their employee benefits which, in turn, helps to improve employee financial wellbeing.
nudge focuses solely on improving employees’ relationship with their finances by being free of financial products, so the only payment made by clients is for nudge’s education alone. To further illustrate, one of nudge’s clients Expedia, with 14,800 employees across 57 countries, nurtured a culture of wellbeing by offering numerous benefit programs to its employees. The client was interested, not just in the financial wellbeing of its employees, but also in driving awareness and the uptake of their global employee benefit programs, that are suitable for all roles and titles. The organization required a comprehensive solution that addressed the multifaceted needs of its diverse workforce, regardless of their geographical location, taking into account their financial stature and awareness of the benefits offered. Expedia went live with nudge in three months. By month four, 62 percent of their employees were engaging with the platform and benefit awareness campaigns, leaving nudge with a very happy client in tow.
nudge simplifies money management by delivering in-themoment, personalized, and impartial financial education for employees’ financial wellbeing to help them efficiently take control of their money through budgeting, investing, and saving.
nudge also provides clients with the ability to understand the financial health, needs, and habits of their people — in one analytics dashboard (nudgenomics). nudgenomics insights can inform on employers’ wellbeing and employee benefit strategy, with benefits people really want and need to achieve their goals. nudge works with over 300 organizations across 100 countries and counting, from the world’s largest tech companies such as Meta, Intuit, Samsung, Snap, and Oracle to Accenture and Johnson and Johnson, helping their employees around the world take control of their money and their lives.
