| | AUGUST 2022MANAGEHRMAGAZINE.COM9realities and needs, to allow more autonomy to employees and, at the same time, to ensure performance. That's why we recently announced "Bayflex", which shapes the company's new hybrid work management model in Brazil. Through it, employees are given the flexibility to work in or out of the office, after prior dialogue and alignment with their team members. It does not stop there! Other programs that exemplify our culture are the Diálogos Next Normal and Conte Comigo. The first one was developed to prepare leaders and their teams to promote frequent dialogues, subdivided into four topics: inclusive looks, new routines and new governance, virtual scenario and expectations and work trends. The idea was to encourage leaders to engage their teams through discussions and experiences about each person's "new normal" to determine the best work formats, professional relationships, flexibility policies and inclusive actions. Conte Comigo, on the other hand, has a number of services that provide support to employees and their families. A simple contact is enough to get support. With professional advice, our employees have more peace of mind to tackle issues that may impact their quality of life. There are various specialties: psychological support, legal and financial advice, social assistance, counselling for the treatment of chemical dependency, support for people with disabilities, coaching for health and well-being, pet consultation and a special channel for the assistance of victims of domestic violence. Despite these actions, we also realize that we are undergoing a process of constant transformation and that there is still much to be done on this process. However, through constant active listening and dialogue with people, we are building new models and new ways of experiencing the Bayer culture. This year, we are celebrating 126 years of history in Brazil and in this region. Our entire track record has taken us a long way forward and we are already looking towards the future we want to build. We believe for us to look forward and be a successful employer brand, we have to be collaborative, innovative, sustainable, and diverse. This is Bayer's recipe for doing business - and we're not giving up any of these ingredients. As a leading health and nutrition company, one of our challenges is to rethink the way things are done in order to propose new ways, while taking our business into account
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