| | AUGUST 2022MANAGEHRMAGAZINE.COM8In MyOpinionThe engagement of employees with the company they work for has been a very important way to determine the level of satisfaction of this audience within organizations. Therefore, for an Employer Branding strategy to be assertive, it needs to permeate the entire cycle of the employees' relationship with the company: from the moment they take part in the selection process to the moment they leave the organization. In this sense, as Human Resources, we must look carefully at all these stages, because each one requires different levels of attention, and each one is particularly important for generating value for a brand. The journey of an employee needs to be at the heart of our strategies, since it is through them that the company achieves its business and reputational goals and effectively lives up to its purpose. At Bayer, we therefore seek to attract and develop professionals who will be leading players in our history. We want to get to know the professional beyond their resume. Find out about their values, their ambitions, perspectives, and their life experiences. The company culture provides an environment where everyone feels valued and respected. Our mindset is guided by key behaviors: Leadership, Integrity, Flexibility and Efficiency, summed up in the word "LIFE". Within this context, we understand that, besides attracting professionals who are in tune with our values, we also need to develop them - and allow them to help the company evolve. As a leading health and nutrition company, one of our challenges is to rethink the way things are done in order to propose new ways, while taking our business into account. Having a diverse workforce becomes a fundamental part of this process. This is why we understand that by expanding the participation and inclusion of a variety of audiences, we make room to hear different voices and experiences. They allow us to reach new and better solutions for the collective challenges faced by mankind. Innovation doesn't exist without inclusion and diversity, and encouraging this topic is part of our culture. One could say that Bayer is going through a transformative moment, in which it is gradually adopting agile methodologies to reinvent the organization of teams and workflows. For this very reason, the Human Resources area has been adopting an increasingly strategic role, as we realize that the world is more connected and aware of trends. HR, then, seeks to reinforce the importance of digitalization to enable this transformation to happen swiftly, without missing out on human relations. Besides this approach towards innovation, we invest in an environment based on dialogue that makes the work models more flexible in order to welcome people from different BY Andre Kraide Monteiro, Vice President,Head of Human Resources ­ Brazil, Bayer, and Head of Human Resources ­ Latin America, CropScienceTHE EMPLOYEES' JOURNEYAT THE HEART OF THE ORGANIZATION
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