Manage HR Magazine: Specials Magazine

The corporate gifting sector has transformed significantly over the past two decades. Once a simple exchange, it’s now a sophisticated practice focused on delivering high-quality, personalized gifts that create memorable experiences for clients and employees. Strategic Incentives (Stratinc) has harnessed its expertise to craft unique corporate gifts that reflect a company’s culture and values, fostering long-term relationships with employees. The company’s goal is to provide impactful gifting solutions that drive brand loyalty. “Our diverse options let clients personalize gifts, ensuring a cohesive brand experience with tailored color schemes, logos, and selections,” says Mark Lawrence, president of Stratinc. Personalization that Drives Brand Value Stratinc’s expertise and personal approach make it a leader in services like gifting programs, branded merchandise, and employee recognition packages. Custom packaging, executive note cards, and regional variations enhance the relevance and appeal of each gift. Stratinc begins by collaborating closely with clients to understand their brand identity, values, and target audience. This deep understanding enables the company to curate gifts that visually represent the brand and resonate with recipients on a personal level. Stratinc also adopts a flexible, budget-based approach to enhance employee recognition. A notable example is a luxury watch gifting campaign designed for a client’s top executives. These gifts were personalized with engravings and packaged to match the company’s corporate colors and culture, enhancing executive recognition with exclusivity and prestige. For over 15 years, Stratinc has successfully managed annual gift programs for long-term clients, including a major client with approximately 50,000 employees. Each year, the selection is refreshed with around 75 new items that promote health, wellness, and engagement. .read more

LegalEASE is redefining employee support by offering innovative benefit plans that provide essential assistance for personal legal matters. Its forward-thinking solutions, user-friendly legal service platform and voluntary legal plans ease employees’ financial burdens and mental stress during unexpected legal matters. These solutions foster a healthier, more resilient and thriving workplace. “We stand by the employee every step of the way, ensuring they’re never alone while facing a legal challenge. That’s the LegalEASE commitment,” says Robert L. Heston, Jr., CEO. Alleviating Financial Strain with Legal Support The high cost of attorney fees for unexpected legal issues— such as divorces, custody battles, foreclosures, or wrongful arrests—can deplete employees’ savings or retirement funds. Studies indicate that 21 percent of mental health issues among employees are linked to financial stress caused by unexpected legal problems. To address this, LegalEASE offers comprehensive, voluntary legal insurance plans tailored to meet employer and employee needs. Employees have access to legal assistance through their employer’s plan, making support affordable, accessible and less stressful. The plan serves as a ‘rainy day fund,’ covering legal fees, protecting employees’ finances and preserving their retirement savings. This also benefits financial advisors, as it prevents employees from tapping into their retirement funds, keeping more assets under management. Expertise and Accessibility LegalEASE leverages over 50 years of industry expertise and a trusted network of 22,900+ attorneys to provide a legal safety net to more than 12.8 million employees across diverse industries. Using its intuitive online platform, employees are connected with experienced local attorneys, making legal assistance simple and stress-free. .read more