| | June 2022MANAGEHRMAGAZINE.COM8In MyOpinionIt goes by many names, and has firmly established itself as a key talking point in HR circles everywhere.Whatever you call it, the "Great Resignation" has caused the biggest shift in a decade in candidate attitudes and expectations. It has shaken office workers by the shoulders until their eyes are wide open, looking firmly at the future.Employees are now rethinking their life choices. Whether we like it or not, the great majority of us (9 out of 10 in the US) have been working from home for the past two years, and this has forced a rethink in the way we look at our jobs; in particular the way we interact with our co-workers, managers and -perhaps most importantly- our families. Microsoft's most recent annual career index tells us that 76 percent of workers want flexible working opportunities to stay once the pandemic eases ­ a trend we can see reflected in the dramatic (five-fold) increase in "remote" jobs posted on LinkedIn compared to pre-pandemic times.We have, it seems, become accustomed to managing our own time, and have mastered the art of `business up top, party down below' when it comes to zoom uniforms.More than this though, we are seeing employees re-evaluate what's really important to them. They are asking themselves the big questions around staying in the same industry until they retire, or whatever happened to that florist they wanted to open.A great many of these questions are answered by not just changing employers, but changing career paths entirely ­ something I personally feel should be celebrated and encouraged if done for the right reasons.And we can see this played out by the huge spike in global resignations over the past 12 months. Employees had been understandably reluctant to leave what they saw as a stable job while the pandemic was swirling around them, but now that things have at least stabilized, there is a pent-up energy and By Chris Major, Global Talent Acquisition Director, SiegwerkEMPLOYER BRANDING AND THE GREAT RESIGNATIONChris Major
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