| | JULY 2024MANAGEHRMAGAZINE.COM8In MyOpinionOur total rewards encompass everything of value that Kraft Heinz offers employees, from compensation and benefits to well-being resources and recognition. They are the secret sauce of our employee value proposition (EVP) and enable us to attract, motivate and retain top talent. We recognize that the needs and desires of our diverse multi-generational population require an agile, bold and forward-thinking people strategy. The employee-employer relationship has changed over the past several years, particularly post-pandemic. Our communication strategy focuses on the employee experience from a human-centered approach versus an employee-centered approach. The landscape is changing, and Kraft Heinz must continue to evolve to reflect the changing environment and needs of our employees. In 2020, we launched LiveWell in Canada to empower employees and further connect them to our Total Rewards package. LiveWell focuses on well-being and is separated into four pillars ­ financial, emotional, physical, and social. Positive employee response and engagement in Canada set a new standard for the Company, leading to a global launch of LiveWell in 2021. Throughout 2023, the Canadian People & Performance (P&P) team has worked across the organization to deliver resources, benefits, and education to our employees ­ helping them to thrive and grow. Our Total Rewards are much more than base pay, bonus, and healthcare. However, preliminary surveys conducted by P&P showed that there was a lack of awareness of our programs and resources. So, we endeavored to enhance understanding, drive usage and further showcase Kraft Heinz's commitment to employee well-being.To better understand the roadblocks, we conducted a series of focus groups with different stakeholders across our workforce. To ensure data was diverse and representative of the Kraft Heinz employee population, we partnered closely with our business resource groups (BRGs). The key finding of these focus groups was twofold: 1. Employees didn't fully understand all the resources available to them, and 2. There was a lack of awareness on how/where to find the right resources for their needs. Armed with this knowledge, we determined the strongest channel available to help us address these two challenges was our benefits intranet site. With a focus on clarity, accessibility, and dynamic content, we reimagined our intranet site to be a `one-stop shop' for our total rewards, leveraging the success and recognition of LiveWell to draw traffic. We created Moments That Matter, a series of stories focused on milestones and life stages to connect to our employees and highlight how our portfolio of benefits can work in tandem in a moment of celebration and support. ENHANCING EMPLOYEE REWARDS PACKAGESBy Tracy Fogale, Senior Manager Compensation Benefits, Kraft HeinzTracy Fogale
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