| | JULY - 2023MANAGEHRMAGAZINE.COM8In MyOpinionIn MyOpinionHUMAN RESOURCES STRATEGIC: EMPLOYER BRANDINGThe pandemic underscored the importance of being opportunistic and resilient ­ for organizations and individuals alike. 2023 will be a defining year as ambitious transformation plans and persistent challenges come face-to-face with new realities. As the trends and post pandemic happened, it leads to a talent war condition to continue this year. Asserts the universal fact, currently finding the right talents create a significant challenge across the industry. Finding the right talents with the right skills for a position will help the organizations to execute the organization as well as the business goals. In order to actualize the business goals, the organizations should create a strong employer branding. A strong employer branding will attract the best talent or performer in the industry to apply within our organization.As inflation and recessionary pressures take hold, businesses must focus more than ever on staying relevant -- for example, by better understanding customer needs and preferences, and offering new products and services that meet the market's evolving expectations.As we taking care of our organization, it helps us to deliver our products and services to attract the customers and create the employee By Rinno Widjaja, Group Director of Human Resources, Aryaduta Hotel GroupRinno Widjaja
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