| | DECEMBER 2020MANAGEHRMAGAZINE.COM19needs, be it coaching services, leadership programs, and more. Gavin: Businesses are in business for a reason, and it isn't just to make money but to serve their customers. We believe that a company's customers, people, culture, leadership, and purpose are all critically connected, and those who connect these dots well create better outcomes and gain more customer traction. Over the past 20 years, we've honed this practical approach into the Rize SystemTM, delivered through our four services. The Rize system helps companies connect to Purpose, shape their culture, and drive transformation in their business. In these uncertain times, it has become crucial for companies to understand the purpose of their existence and translate that to vision, mission, strategy, and goals to stay commercially viable in today's competitive environment. Leadership and culture play a vital role in translating purpose to strategy, and leaders need to effectively communicate and be diligent in making choices in this crisis. Our system effectively helps them do that. Rose: Today, people want to know that your company stands for something bigger than just making money and making a profit. And companies can drive performance with purpose and passion, and it changes the conversation internally. We believe leaders are the ones that translate a company's goal while shaping the culture. Could you elaborate on the company's key differentiating factors and the approach to help companies steer ahead in the pandemic situation through your coaching services? Rose: We work with key leaders and their teams in the context of the business they're in. This is critical for a favorable business outcome. While onboarding a client, we begin with our Rapid Insight technique, which involves rapid 30 minutes conversations with people associated with the company and present them with a synopsis of their sweet spots and blind spots as per the people they work with. We understand that leadership happens in the conversation and how leaders have conversations matters. We have a particular method that is proprietary to fassforward, and it's about Framing Conversations. We believe people come into a position with technical expertise. That's what you know and its table stakes. The ability to work in a corporate or company system requires social and political skills. If technical is what you know, social is who you know, and political is who knows you. And these other skill sets allow you to get a seat at the table, drive your technical expertise through a system, and have people embrace it. And that's a big part of our coaching practice. We leverage several methods and tools to help people that we're coaching one-on-one and training through our Live Online offering. fassforward's live online offering is highly interactive. We have delivered these programs and sessions to groups of 15 up to groups of 150, The feedback we get is that it feels just like Saturday night live.Gavin: Due to the ongoing COVID-19 pandemic, we have quickly and effectively re-engineered all our consulting, training, and coaching services for remote work practices. With their in-depth expertise and years of experience, our expert team of facilitators, coaches, and consultants can successfully run remote sessions. We use a variety of technologies and tools to make remote engagements effective and engaging. Besides, we not only provide leadership and executive coaching but skills-based coaching as well. It can be categorized under the broadcast group communication, including voice coaching, how leaders basically show up on camera when they are conducting everything remotely, data visualization, storytelling, learning how to present better, and more. What does the future hold for the company?Gavin: Our roadmap is all about growth on the coaching side of the business and transitioning live online learning. We aim to focus on upskilling through microlearning. Shorter time frames that chunk out learning in ways people can begin to adopt new ways of leading, working and communicating. We are rethinking how we actually design and deliver content that boosts and leverages individual and organizational capability to reinforce change. Moreover, we plan to form long-lasting partnerships with smart companies such as Pymetrics, which leverages behavioral science and audited AI technology to help enterprise companies build diverse teams of top performers. We will continue being choosy, building a reputation, touching a client every day, and never compromising on the deliverable. Gavin McMahonWe started fassforward as a practitioner-based consulting firm to assist large companies with their business transformation
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